Some Key Blogging Tips
Update (2.8.12): now that I’ve switched to Tumblr, the game may have completely changed.
I was emailing someone some advice about how to write a good blog post, based on everything I’ve learned in the past year, and realized it was good advice out of context also. Here it is:
The major thing that I like to see in blog posts is good formatting, and this little post was my AHA moment when I started. Think of newspaper articles or press releases, and then think of the exact opposite, and that’s an ideal blog post.
Use:
- short paragraphs,
- using emphases (bold/italic).
- simple language → i started by trying to sound like a scholar, and ended up sounding like a fool.
- improper grammar → run on sentences are totally fine and are actually appreciated and are actually better at holding attention sometimes. Really.
- hyperlinks *(see below for my pet peeve)
- an image is usually considered to be good too, but I’m personally not in love with them, unless it’s necessary. One good thing about having an image in your blog post is that when you post it to a social site (like fb), the site uses images in the blog post as thumbnails for link previews, rather than not having an image or picking something that you don’t want.
- oh, and general blogging gurus say that lists (like this one or with numbers) are nice to look at.
As far as content goes, I don’t have many guidelines. As long as it is relevant, it’s kosher.
*———–hyperlink rant————
my personal geeky pet peeve on hyperlinks is as follows:
If you’d like to read more about this topic, check out this article: http://www.thisisareallylongurl.com/some-text&symbols&_nonsense_285_page2.htm
links are meant for further reading, so extraneous explanation of why they are there is usually unnecessary. And copy/pasting the actual url/permalink of the target page makes geeks like me gag. use links artfully.
——end hyperlink rant——
The guidelines I give to guest authors on the college of business blog I manage are really simple:
- be original,
- write something cool,
- and don’t write an essay.